Show what’s at stake for them ( Winning and loosing ) – Whats at stake – promised land (point of no return)Īs you ready your startup for an unveiling for the world, a fund raise or even communicating of the value proposition to your prospective customers – take a hard look at your deck.Our management team all believed we’d invented the best thing since sliced bread for insurance underwriting. This piece might be helpful: is published by Andy Raskin. I had just left my Q3 management offsite, and it ended in a shouting match. It was summer, and I was in a world of hurt. Name the undeniable, relevant change in their world A Chat with Andy Raskin: All About Strategic Narratives.Perhaps more to the point, they are more likely to deliver a positive investment return. They are going to recruit better, they will be darlings in the press, they are going to raise money more easily and at higher prices…and they are going to have a strong and cohesive corporate culture. Medium The Greatest Sales Deck I've Ever Seen by Andy Raskin. I’m one of those writers who doesn’t want to make a living directly from my writingI just want it to reach an audience. Last month, he followed up that article with another post entitled, The Greatest Sales Pitch I’ve Seen All Year where he broke down the Drift sales deck and pitch. The great storytellers have an unfair competitive advantage. Last September, Andy Raskin wrote an amazing post breaking down the Zuora sales deck as The Greatest Sales Deck I’ve Ever Seen. BEN HOROWITZ, Partner, Andreessen Horowitz The company story is the company strategy. It starts with two quotes from Ben Hrorwoitz and Bill Gurley.Ĭompanies that don’t have a clearly articulated story don’t have a clear and well thought-out strategy. Andy Ruskin’s presentation The 5 elements of a Great Strategic Narrative has s Prezi version by Igor Lacerdino. What ever the structure, there is no denying of the fact that your organisations story narrative is the key to your ability to communicate and execute on your vision. There is no denying that story telling or a compelling narrative with its build up, a la Freytag’s Pyramid needs to be designed. In Japan, a surprising number of entrepreneurial success stories begin with. Andy Ruskin likes to cite two presentations – one, the Zuora deck and two, the Elon Musk presentation introducing the Tesla batteries as his example of great business stories told by companies. Secretaries in Mad Men book meetings as either supplicants or gatekeepers, depending on the ranks of their bosses.
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